Content-aware advertising for the cookie-free internet

Reaching the right audiences with AI-based contextual analysis, Neuwo’s semantic technology finds relevant and brand safe marketing segments based on content. Effective and privacy-friendly.

Reaching relevant audiences

Engaging with an audience in the fragmented digital world is a challenge. When your ad is seen next to relevant content, you’re reaching people in the right mindset. Neuwo provides contextual relevance and ensures brand suitability so that advertisers can confidently target their messages to the right people – without the need for cookies or IDs.

Contextual intelligence for advertisers

With machine learning and AI-powered contextual analysis, Neuwo provides the solution for creating relevant and brand-safe marketing segments based on content. How does this work?

Contextual targeting

Contextually targeted advertising is effective – and doesn’t rely on IDs or third-party cookies. The AI-based content analysis understands content like a human brain and provides a rich set of categories for marketing.

Brand safety and suitability

Neuwo provides a suitable media environment for advertisers with accurate brand safety categories, ensuring that the brand won’t appear in connection with content that is harmful to them. Brands can select a customer-specific category or IAB classification.