Blog

Made-for-Advertising (MFA) sites are flooding the programmatic ad space with low-quality content and inflated metrics. Learn how they affect advertisers, harm legitimate publishers, and what [...]

We're rewriting the rules of programmatic. At Neuwo, buyers now choose their own CPM. No fixed rates. No hidden margins. Just radical transparency and performance-driven pricing. It’s not a [...]

We have built and implemented a classification based on the IAB Audience 1.1 taxonomy. Contrary to its original purpose, we apply it contextually. This means that we use the content of the [...]

In 2025, the importance of being prepared for the shift to contextual targeting cannot be overstated. Advertisers must adapt to a landscape where traditional audience segmentation methods give [...]

With Oracle Grapeshot shutting down in September 2024, many businesses that have relied on its contextual targeting and brand safety solutions are now faced with the challenge of finding a [...]

Neuwo has recently achieved certification with the EuropIA label, marking a significant milestone in its commitment to ethical AI practices. The EuropIA label aims to instill meaning, security, [...]

The much-anticipated phase-out of 3rd-party cookies has officially begun. While the phasing out of third-party cookies is a major change for the advertising industry, it also presents new [...]

The start of the fall has been busy for many of us, and here at Neuwo, it’s no different. We are thrilled to bring you exciting updates and improvements that we’ve been diligently [...]

Jyväskylä, September 7, 2023 – Neuwo Oy, a leading Contextual Targeting Engine for publishers, advertisers, and adtech companies, is excited to announce a strategic partnership with the [...]