Blog

In today’s fast-moving digital ecosystem, content relevance, precision, costs and ease of use define competitive advantages. Neuwo’s contextual AI brings publishers, advertisers, [...]

Contextual targeting has emerged as a privacy-friendly alternative to cookie-based approaches. We are proud to launch the Neuwo RTD Module, an extension of our powerful Edge API that brings [...]

Made-for-Advertising (MFA) sites are flooding the programmatic ad space with low-quality content and inflated metrics. Learn how they affect advertisers, harm legitimate publishers, and what [...]

We're rewriting the rules of programmatic. At Neuwo, buyers now choose their own CPM. No fixed rates. No hidden margins. Just radical transparency and performance-driven pricing. It’s not a [...]

We have built and implemented a classification based on the IAB Audience 1.1 taxonomy. Contrary to its original purpose, we apply it contextually. This means that we use the content of the [...]

In 2025, the importance of being prepared for the shift to contextual targeting cannot be overstated. Advertisers must adapt to a landscape where traditional audience segmentation methods give [...]

With Oracle Grapeshot shutting down in September 2024, many businesses that have relied on its contextual targeting and brand safety solutions are now faced with the challenge of finding a [...]

Neuwo has recently achieved certification with the EuropIA label, marking a significant milestone in its commitment to ethical AI practices. The EuropIA label aims to instill meaning, security, [...]

The much-anticipated phase-out of 3rd-party cookies has officially begun. While the phasing out of third-party cookies is a major change for the advertising industry, it also presents new [...]