Blog

As 2025 wraps, publishers are feeling the squeeze from Google’s AI summaries, they see less referral traffic, fewer monetizable impressions. Third‑party [...]

The European Commission is introducing the Digital Omnibus Package, and it’s more than just another regulation. It’s a major step toward simplifying digital compliance across [...]

Every marketer talks about delivering “the right message at the right time.” But if we’re being honest? That’s really, really hard to pull off. Creative is getting more [...]

The EU’s New Era of Political Transparency  Europe is entering a new phase of digital accountability. With the EU Regulation on the Transparency and Targeting of Political Advertising [...]

Q4 is here and the biggest advertising season of the year is already in motion. But it’s not too late to make your campaigns stand out with Neuwo’s cost-effective [...]

In today’s fast-moving digital ecosystem, content relevance, precision, costs and ease of use define competitive advantages. Neuwo’s contextual AI brings publishers, advertisers, [...]

Contextual targeting has emerged as a privacy-friendly alternative to cookie-based approaches. We are proud to launch the Neuwo RTD Module, an extension of our powerful Edge API that brings [...]

Made-for-Advertising (MFA) sites are flooding the programmatic ad space with low-quality content and inflated metrics. Learn how they affect advertisers, harm legitimate publishers, and what [...]

We're rewriting the rules of programmatic. At Neuwo, buyers now choose their own CPM. No fixed rates. No hidden margins. Just radical transparency and performance-driven pricing. It’s not a [...]

We have built and implemented a classification based on the IAB Audience 1.1 taxonomy. Contrary to its original purpose, we apply it contextually. This means that we use the content of the [...]