Q4 is here and the biggest advertising season of the year is already in motion.
But it’s not too late to make your campaigns stand out with Neuwo’s cost-effective and premium contextual audiences.
Neuwo offers a privacy-safe, cookie-free audiences built directly from real-time page signals.
We’ve created AI model that maps contents to IAB Audience Taxonomy 1.1 segments and possibility to create also ultra customized audiences using contextual analysis.
Examples of Premium Audience Segments for Christmas Campaigns:
Luxury Holiday Shoppers
Purchase Intent → Shopping → Holiday Gifts & Luxury Goods
Consumers actively engaging with premium gift ideas, jewellery, high-end fashion, or gourmet experiences.
Why it works: High purchase intent and premium audiences mean premium CPMs for luxury, fashion, and gifting brands.
Tech & Mobile Innovators
Interest → Technology & Computing → Smartphones, Wearables & Gadgets
People that are interested in the latest mobile devices, smart tech, and streaming content.
Why it works: Perfect for tech, telecom, and electronics brands launching Black Friday or Christmas campaigns. Finds the right audiences that are potentially purchasing mobile devices right after releasing.
Winter Travel & Experience Seekers
Interest → Travel → Winter Holidays & Adventure Travel
Users browsing content about winter destinations, hotels, unique experiences and winter-related leisure activities.
Why it works: Finds the correct audiences that include traveling and lifestyle enthusiastic people. Premium travel and lifestyle advertisers value these during peak booking season.
Coffee Enthusiasts with Premium lifestyle (Neuwo Custom Audience)
Affinity → Lifestyle → Quality Moments & Mindful Living
Interests → Food & Drink → Coffee-related products
Contextually derived from content around coffee culture, design, and wellness on the top of topics like breakfast, bread, pastries food recipes etc.
Why it works: Engages affluent, lifestyle-oriented consumers that potentially love coffee. Ideal for premium food, beverage, and home brands.
These segments are available for direct deals and programmatic activation, delivering strong CPMs and high engagement during the busiest season of the year.
But we don’t stop at standard taxonomy. Neuwo builds custom audiences based to your campaign goals using our own ontology, IAB Content Taxonomy, and manual curation. Whether it’s “Premium beverage enthusiasts who prioritize personal time” or like “Latest Mobile Device Enthusiasts aged 25–44 interested in travel and photography,” we create audiences that match the brand’s message and moment.
Neuwo audiences are built for precision, performance, and flexibility.
Let’s talk about how Neuwo can power your Q4 campaigns with smarter audience targeting.
