Contextual targeting has emerged as a privacy-friendly alternative to cookie-based approaches. We are proud to launch the Neuwo RTD Module, an extension of our powerful Edge API that brings real-time contextual intelligence directly into your Prebid.js setup. For publishers, advertisers, DSPs, and ad tech platforms, this module makes using the power of contextual data faster, simpler, and more precise than ever.
What is the Neuwo RTD Module?
Advertisers increasingly rely on contextual insights to serve meaningful ads without disrupting the user experience. The Neuwo RTD Module allows Prebid.js users to inject real-time content and audience data into OpenRTB bid requests seamlessly, enabling smarter, data-driven decisions at auction time. By analyzing page content on the fly, our module provides bidders with valuable IAB Content taxonomy and IAB Audience data contextually, enabling smarter targeting decisions without relying on third-party cookies. We are also looking forward to making more of our marketing taxonomies and customized categorizations available through Neuwo RTD Module.
Key Benefits at a Glance
- Content Intelligence – IAB Content Taxonomy support (Versions 2.2 & 3.0)
- Audience Insights – IAB Audience Taxonomy support (Version 1.1)
- Real-Time Enrichment – Bid requests automatically carry context
- Plug & Play – Lightweight, easy-to-configure integration with existing Prebid.js
- Cost-effective – High quality with low price
By adding these insights directly into the ortb2.site.content.data and ortb2.user.data objects, the module allows bidders to target ads with unprecedented precision.
Real-Life Use Cases
Premium Publisher Targeting
A lifestyle website focusing on food and travel. The Neuwo RTD Module automatically tags pages with relevant IAB content categories like “Food & Drink” or “Travel” and audience segments such as “Age 25–34” or “Married”. Bidders see this enriched data in real-time and can optimize bids for higher relevance, improving CTR and CPMs.
Advertisers running campaigns for a new home gardening product can target content tagged under “Home & Garden” or more specific categories under that automatically. No manual tagging or complicated back-end workflows. Neuwo does heavy lifting.
Getting Started
Integrating the Neuwo RTD Module is simple. Once Prebid.js is installed, configure the module with your Neuwo Edge API endpoint and token:
pbjs.setConfig({
realTimeData: {
dataProviders: [{
name: 'NeuwoRTDModule',
params: {
neuwoApiUrl: '<Your Neuwo Edge API Endpoint URL>',
neuwoApiToken: '<Your Neuwo API Token>',
iabContentTaxonomyVersion: '3.0',
}
}]
}
});
From here, the module handles the rest: fetching contextual data, enriching requests, and giving your bidders the insights they need to deliver better-performing campaigns.
Under the Hood: How Neuwo RTD Works
The module fetches relevant content and audience segments from the Neuwo Edge API and injects them directly into the Prebid bid request. Example of injected data:
ortb2: {
site: {
content: {
data: [{
name: "www.neuwo.ai",
segment: [
{ id: "274", name: "Home & Garden" },
{ id: "42", name: "Books and Literature" },
{ id: "210", name: "Food & Drink" },
],
ext: { segtax: 7 },
}],
},
},
user: {
data: [{
name: "www.neuwo.ai",
segment: [
{ id: "49", name: "Demographic | Gender | Female |" },
{ id: "161", name: "Demographic | Marital Status | Married |" },
{ id: "6", name: "Demographic | Age Range | 30-34 |" },
],
ext: { segtax: 4 },
}],
},
}
This real-time enrichment ensures every bid request carries valuable context, helping bidders make more informed decisions instantly. Think of it as giving your Prebid auctions a brain powered by AI and NLP without any extra manual tagging.
Are you interested in more technical details? Check our module in Prebid.js GitHub Repository
With Neuwo RTD Module, publishers and advertisers unlock the full potential of contextual advertising delivering smarter, safer, and more relevant campaigns without compromising user experience.
Get Started
Contact Neuwo to get started and get your API token customized for you.
