We’re breaking the rules and doing what no one else has dared to do. This isn’t just bold, it’s a direct challenge to how things have always been done.
From now on, buyers of Neuwo contextual audiences name their own price. You choose the CPM. Our customers decide the audience prices themselves, meaning that the buyers of the audience package deal can choose the CPM that suits them best.
That’s right: no more fixed rates, no more hidden margins, no more guessing what your media budget actually goes toward. You’re in control. You decide what the inventory is worth to you.
Why are we doing this?
Because transparency in digital advertising is long overdue. Because value shouldn’t be dictated from the top down. And because if contextual targeting really delivers better performance—and we believe it does—then it should stand up to any price test in a fair market.
This is not a gimmick. It’s a signal. We’re not here to play by the old rules. We’re here to rewrite them.
Welcome to the era of open pricing.
Let’s shake things up
