Video and audio – contextual targeting – 2023

Video advertising can be a highly effective way to reach and engage with audiences in contextual targeting. By combining sight, sound, and motion, video ads can capture attention and convey messages in a way that other formats cannot. Video ads can also be highly targeted, allowing businesses to reach specific audiences based on demographics, interests, and other factors.

What options are there in video advertising?

Video advertising is a form of marketing where a brand or business promotes their products or services using video content. This content can be displayed on various platforms, including television, social media, websites, and video-sharing sites like YouTube.

Video advertising can take many forms, such as:

Pre-roll ads: these are short video ads that appear before the content a user wants to watch on platforms like YouTube.

In-stream ads: these are ads that play during a video on a platform like Facebook.

Social media video ads: these are videos created for social media platforms such as Facebook, Instagram, Snapchat, and Twitter.

Connected TV ads: these are ads that appear on streaming services such as Hulu and Roku.

As video advertising is growing and the 3-party cookies are sunsetting there is one question that needs to be discussed.

How to target video audience in the post-3rd-party cookie world?

Targeting the right audience with video advertising is crucial to ensure that your message resonates with your target audience. Consequently, this drives results for your business. Here are some ways to use contextual targeting to target your audience effectively with video advertising:

Understand the context: Contextual insights help you understand the context in which your video will be viewed. For example, if you are running a video ad on a news website, you want to target ads in the right context. If reading an article about boating, it is obvious that an effective video for the reader could about servicing the boat.

Use keywords: Keywords are an effective way to target your audience based on the context of the content they are viewing. You can use tools like Newo AI to identify relevant keywords related to your product or service and target them.

Use demographics: Demographic targeting allows you to target specific age groups, genders, income levels, and other characteristics that align with your target market. You can use tools such as Facebook Ads Manager or Google Ads to target your video ads based on demographics.

Use behavioural targeting: Behavioural targeting allows you to target audiences based on their online behaviour and actions. For example, if someone has recently searched for a product or service similar to yours, you can target them with a relevant video ad. You can use tools such as AdRoll or Criteo to implement behavioural targeting.

Use retargeting: Retargeting allows you to target audiences who have previously interacted with your brand, such as those who have visited your website or engaged with your social media content. You can use tools such as AdRoll or Google Ads to retarget your audience with relevant video ads.

Why publishers and advertisers should care about contextual video advertising

By using contextual insights to target your audience effectively with video advertising, you can improve the effectiveness of your campaigns and drive better results for your business.

Understanding the context in which your video will be viewed is crucial to creating effective video advertising campaigns. By tailoring your content to the platform, type of content, and audience mindset, you can create video ads that resonate with your target market and drive results for your business.

How to take advantage of Neuwo AI in video advertising?

Artificial intelligence (AI) can be used in video advertising to improve targeting, personalization, and optimization of campaigns. Here are some ways to Neuwo AI is adding value to video advertising:

Audience targeting: Neuwo AI can analyze vast amounts of data that can help advertisers target the right audience for their video ads. By leveraging Neuwo AI you can analyze data on your audience’s interests to target them more effectively.

To implement effective contextual targeted video campaigns, the content needs to be categorized. One way to do this is to analyze the domain or url. Neuwo AI can analyze your domain and as an output, you get information on over 10 000 categories, IAB Tiers and Brands. Safety. When you have information like this, it’s easy to build campaigns that show video ads to ann audience that is interested in a specific topic.

With Neuwo AI you can also analyse the video that is watched and deliver ads according to the context in the video. Neuwo is a cutting-edge platform that enables advertisers to analyze the videos their target audience is watching and deliver contextual ads. This innovative technology allows advertisers to tailor their marketing messages to specific contexts, ensuring that their ads are more relevant and impactful.

Why Neuwo AI

Neuwo AI adds value through highly targeted ads that resonate with viewers, increasing the likelihood of conversions and driving business growth. By leveraging the power of contextual ai, Neuwo is revolutionising the way advertisers approach video marketing, helping them reach new audiences and achieve greater success in their campaigns.

Additionally, leveraging Neuwo AI in video advertising can lead to more effective campaigns, higher engagement rates, and better return on investment. By using Neuwo AI, publishers can automatically analyse their content with the output of up to 10 000 categories, IAB Tiers and Brand safety, offering a broad opportunity for video advertisers to target according to the interest of the video viewer.

Finally, with Neuwo AI, publishers can convert audio into text, analyze it, and infer context from the most significant keywords in the transcript. This allows them to accurately connect ads to the context, resulting in improved advertising precision and increased revenue.