How to reach the right audience at the right time? When advertisers turn to contextually targeted marketing, the goal is to improve the reach and quality of advertising. But can the targeting methods currently used in advertising keep up with trending topics? How does artificial intelligence help to create an interesting and safe media environment for marketers?
Neuwo podcast series is now open! Johannes Harju talked with Pasi Raassina of IAB Finland about the trends in content marketing from the technological and human perspective.