Jyväskylä, September 7, 2023 – Neuwo Oy, a leading Contextual Targeting Engine for publishers, advertisers, and adtech companies, is excited to announce a strategic partnership with the Austrian k-digital Medien GmbH & Co. KG, a subsidiary of the renowned media company KURIER. This collaboration aims to increase the value of ad-inventory by leveraging Neuwo’s contextual targeting capabilities.
As the digital advertising landscape evolves, the removal of third-party cookies presents new challenges for businesses seeking effective targeting solutions. Neuwo addresses these challenges head-on, providing publishers, advertisers, and adtech companies with a cutting-edge AI that maximizes revenue through contextual targeting.
The partnership between Neuwo and k-digital will help to unlock new opportunities for revenue growth, offering the following benefits:
1. Contextual Targeting Excellence: Neuwo’s contextual targeting algorithms enable precise audience segmentation based on content analysis, ensuring relevant ads are delivered in real-time, without relying on third-party cookies.
2. Monetization Optimization: By harnessing Neuwo’s powerful contextual targeting capabilities, k-digital will enhance the monetization potential of their online portals, improving ad relevancy for advertisers.
3. Privacy-Compliant Solutions: In a privacy-focused landscape, Neuwo prioritizes data protection and compliance. The partnership ensures that k-digital can confidently deliver tailored advertising experiences while respecting user privacy preferences.
4. Industry Leadership: By leveraging Neuwo’s industry-leading Contextual Targeting Engine, k-digital will solidify its position as a forward-thinking media company, delivering exceptional value to advertisers and maximizing revenue potential.
Johannes Harju, Neuwo Oy, expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with k-digital to empower them with our superior contextual targeting AI. Together, we will navigate the evolving digital advertising landscape and drive revenue growth in a post 3rd-party cookie world.”
Georg Klauda, Chief of Ad Operations and Programmatic, k-digital, added, “Partnering with Neuwo aligns perfectly with our commitment to delivering effective advertising solutions while respecting user privacy. By leveraging Neuwo’s contextual targeting expertise, we can maximize revenue opportunities and provide advertisers with valuable, privacy-compliant targeting options.”
The partnership between Neuwo and k-digital represents a powerful combination of expertise and technology in the digital advertising industry. Both companies are dedicated to innovation, revenue optimization, and delivering exceptional results in the dynamic landscape of contextual targeting.
For media inquiries and further information, please contact:
Neuwo Media Relations: https://neuwo.ai/contact-us/
k-digital Press Office Email: pr@k-digital.at
About Neuwo: Neuwo is a Contextual Targeting Engine that empowers publishers, advertisers, and AdTech companies to increase revenue in a post 3rd-party cookie world. With advanced algorithms and privacy-compliant solutions, Neuwo delivers precise audience segmentation and relevant ad targeting, driving revenue growth and maximizing advertising effectiveness.
About k-digital: k-digital is a leading publishing house, reaching almost half of the Austrian population with its 9 online platforms like kurier.at, futurezone.at or k.at. k-digital is well known for its innovative approaches and use of new technologies driving the expansion of its business and leveraging the satisfaction of its customers.
