Enriched inventory earns
70% more revenue

Why it moves

What the bidders get

Implementation

Live in one deploy

Your ad units do not change and nothing new goes on your pages.

1. 1

   Put the module in your Prebid build

   Tick Neuwo RTD Module on the Prebid.js download page and use the file it builds, or add rtdModule and neuwoRtdProvider to your own build. Keep every module you already build with. Build options in the docs

   shell Copy

   gulp build --modules=rtdModule,neuwoRtdProvider

2. 2

   Paste the configuration

   Drop this in wherever your other pbjs.setConfig calls live. Your token and endpoint are already in it. Every configuration option

   javascript Copy

   pbjs.setConfig({
     realTimeData: {
       auctionDelay: 500,
       dataProviders: [
         {
           name: "NeuwoRTDModule",
           waitForIt: true,
           params: {
             neuwoApiUrl: "<Your Neuwo Edge API Endpoint URL>",
             neuwoApiToken: "<Your Neuwo API Token>",
           },
         },
       ],
     },
   });

3. 3

   Send the categories to Google demand

   This lifts Neuwo's categories out of the auction and hands them to Google Publisher Tag as Publisher Provided Signals, so Ad Manager can pass them to your demand channels. The Ad Manager walkthrough

   javascript Copy

   // segtax 6 = IAB Content Taxonomy 2.2, segtax 4 = IAB Audience Taxonomy 1.1
   const neuwoSegments = (data, segtax) =>
     (data || [])
       .filter((d) => d.name === "www.neuwo.ai" && d.ext?.segtax === segtax)
       .flatMap((d) => (d.segment || []).map((s) => String(s.id)));
   
   pbjs.que.push(function () {
     pbjs.onEvent("bidRequested", function (bidRequest) {
       const content = neuwoSegments(bidRequest.ortb2?.site?.content?.data, 6);
       const audience = neuwoSegments(bidRequest.ortb2?.user?.data, 4);
   
       const taxonomies = {};
       if (content.length) taxonomies.IAB_CONTENT_2_2 = { values: content };
       if (audience.length) taxonomies.IAB_AUDIENCE_1_1 = { values: audience };
       if (!Object.keys(taxonomies).length) return;
   
       // setConfig replaces the whole pps object, so send both taxonomies at once
       googletag.cmd.push(() => googletag.setConfig({ pps: { taxonomies } }));
     });
   });

   Publisher Provided Signals is an Ad Manager 360 feature, and the taxonomies still have to be switched on per demand channel in the Ad Manager interface.