From deep content understanding
to measurable value.

Our story

About Neuwo

Neuwo was founded in 2022, in Jyväskylä, Finland, by Johannes Harju. It started as a contextual intelligence company, built to understand content far beyond keywords and categories. The depth of that understanding resonated immediately, and Finland's largest publishers were quick to take notice.

In 2026, with the acquisition of Kiosked technology, Neuwo became more than intelligence alone. By combining deep content understanding with decade-proven monetisation capabilities by globally known media brands, Neuwo evolved into a platform where insight turns directly into revenue.

Today, Neuwo analyses content deeply, activates it commercially, and helps publishers and advertisers generate measurable value, all without relying on user-level tracking.

Leadership

The people behind Neuwo

Johannes Harju, Founder and CEO of Neuwo
Founder & CEO

Johannes Harju

I started Neuwo because great content was being systematically undervalued. The technology to fix that existed, it just needed to be built properly.

Johannes Harju founded Neuwo to turn deep content understanding into real commercial value. As Founder and CEO, he leads the company's product vision and commercial direction.

Johannes leads Neuwo with a strong sense of direction and purpose. He believes the best outcomes emerge when talented teams are trusted to explore, build, and evolve ideas that matter. Outside of work, Johannes stays active year-round, often found outdoors pursuing sports and movement whenever possible.

Team

Powered by people, not just AI

Neuwo is powered by more than AI — it's powered by people. Behind our technology is a diverse and motivated team that values trust, collaboration, and equality. We share a belief in a more sustainable adtech ecosystem — one where content is understood, valued, and fairly rewarded.

  • Trust
  • Collaboration
  • Equality

Want to know more?

We'd love to walk you through what Neuwo does, how it works, and what it could mean for your business.

Get in touch