# Neuwo > Contextual AI for publishers and advertisers. Neuwo turns deep content understanding into measurable revenue, lifting CPMs without cookies and powering brand-safe programmatic at scale. Neuwo combines proprietary contextual classification with Kiosked monetisation technology. The platform reads every article in real time, applies IAB Content Taxonomy and custom semantic topics, and exposes those signals to SSPs, DSPs and publisher ad stacks. Built for a post-cookie web, GDPR-compliant by design, and trained on multilingual content across European markets. ## Solutions - [Monetisation Platform](/solutions/monetisation-platform/): End-to-end AI-powered monetisation for publishers. Delivers up to 70% higher revenue by combining Neuwo's contextual AI with Kiosked ad technology. Drop-in alternative to traditional SSP-only setups. - [Bid Enrichment](/solutions/bid-enrichment/): Server-side enrichment that injects IAB Content Taxonomy categories, brand-safety classifications and semantic topic signals into every bid request. Lifts CPMs and fill rates without relying on third-party cookies or user IDs. - [Classification API](/solutions/classification-api/): Real-time AI classification for documents and articles. Returns IAB taxonomy labels, semantic topics, sentiment and brand-safety signals. Self-hosted option keeps content out of public LLMs. - [Auto-Tagging API](/solutions/auto-tagging-api/): Automated tagging that reads each article and returns categories, full IAB taxonomy paths, semantic topics, brand-safety labels and custom segments. Drop-in replacement for manual editorial tagging. - [Contextual Audiences](/solutions/contextual-audiences/): Custom audience segments built from contextual signals across 10,000+ semantic topics. Audiences are assembled in under 24 hours from a campaign brief. Zero cookies, full brand safety, deployable across major DSPs. ## Company - [About Neuwo](/about/): Company background, mission, and how Neuwo turns content understanding into measurable value for publishers and advertisers. - [Contact](/contact/): Partnership enquiries, demo requests, and general contact. ## Blog Latest analysis and commentary on contextual advertising, IAB taxonomy, brand safety, AI in adtech, and post-cookie monetisation. Each post is available in clean Markdown by appending `.md` to its URL. - [Blog index](/blog/): All posts. - [Meet Clara, Your New Assistant for the Neuwo Dashboard](/blog/meet-clara-neuwo-dashboard-assistant.md): Publishers have more reporting than ever and still can't say why revenue moved. Clara is the assistant we built into the Neuwo publisher dashboard to answer that question in plain language, grounded in live numbers, scoped to your account and nobody else's. - [Dark Traffic Is Costing Publishers Programmatic Revenue. Here's How We're Recovering It](/blog/dark-traffic-adblock-recovery.md): A growing share of ad blocking now hides from analytics entirely. Here is how dark traffic recovery works, why it is growing, and how Ad Shield inside the Neuwo monetisation platform helps publishers recover that lost programmatic revenue. - [Google PPS Doesn't Classify Anything. Here's Why That Makes Bid Enrichment the Real Work](/blog/google-pps-bid-enrichment.md): Publisher Provided Signals is a delivery mechanism, not a classification engine. Here is what PPS actually does, why it has sat in beta since 2022, and why the signals you feed it matter far more than the switch you flip in Google Ad Manager. - [From Setup to Revenue: What Onboarding Neuwo's Publisher Monetisation Platform Actually Looks Like](/blog/from-setup-to-revenue-publisher-onboarding.md): Onboarding Neuwo's publisher monetisation platform comes down to three steps and a single script. Here is what site approval, deployment, and continuous yield optimisation actually involve, and whether SSPs and DSPs really read the contextual signals. - [You Have IAB Taxonomy. But Are You Using the Right Version?](/blog/iab-taxonomy-right-version.md): Most publishers use IAB Content Taxonomy incorrectly or with outdated versions. As privacy regulations reduce user tracking, accurate content classification has become essential for competitive pricing in programmatic advertising. - [The Brand Safety Gap Costing Publishers Millions](/blog/brand-safety-gap.md): Publishers lacking structured brand-safety signals in their bid requests are filtered out before auctions begin. With 40-60% still failing to pass these signals, the advantage goes to whoever fixes it first. - [From Data Waste to Smart Choices: Building a Greener Supply Chain](/blog/from-data-waste-to-smart-choices.md): The advertising technology sector is advancing rapidly, but sustainability remains a critical challenge as AI adoption increases computing demands and energy consumption. - [Winning the Future with Contextual Advertising in 2026](/blog/winning-contextual-advertising-2026.md): Contextual targeting is rapidly becoming central to digital advertising, with the global market projected to more than double by 2030, growing at a strong double-digit pace. - [2025 Adtech Reset: Why Contextual Intelligence Is Publishers' Competitive Edge](/blog/2025-adtech-reset-contextual-intelligence.md): As 2025 concludes, publishers face challenges from Google's AI summaries, reduced referral traffic, and fewer monetisable impressions, yet contextual intelligence offers a privacy-compliant path forward. - [EU's Digital Omnibus Package: What It Means for AdTech and Publishers](/blog/eu-digital-omnibus-adtech.md): The European Commission is introducing sweeping changes to simplify digital compliance across the EU, with major implications for the advertising technology and publishing sectors. - [When Smart Creative Meets Smart Context: The Newsroom AI x Neuwo.AI Story](/blog/newsroom-ai-neuwo-story.md): Combining adaptive creative with contextual intelligence to deliver smarter, more targeted advertising campaigns that achieve 5.8% interaction rates versus 1.2% benchmarks. - [The Future of Political Advertising in Europe: Contextual is the Only Way Forward](/blog/political-advertising-europe-contextual.md): Europe is undergoing a significant transformation in political advertising following new EU transparency regulations that came into effect in October 2025, restricting personal data use for voter targeting. - [Make Your Christmas Campaigns Count: Reach High-Value Audiences with Neuwo](/blog/christmas-campaigns-audiences.md): Q4 is here and the biggest advertising season of the year is already in motion. But it's not too late to make your campaigns stand out with Neuwo's cost-effective and premium contextual audiences. - [Accelerate Content Intelligence with Neuwo SDKs](/blog/accelerate-content-intelligence-sdks.md): Neuwo's newly launched SDKs for Python and JavaScript/TypeScript simplify access to contextual AI, enabling developers to integrate content analysis with just a few lines of code.